The Alternative 90s, the AV Club’s Retrospective: 1995

I’ve been feeling the urge to resurrect this here blog for a little while now. It seems I have not added to it in over two years, and that was just a blip after a previous 3.5 year hiatus. But I have the urge to write, and recently said my final piece about sports. I can’t make any promises, but today’s the day to restart because I stumbled into some unfinished business, already made clear by the title of this post.

My kindle was stolen, and it took well over a year to get a replacement. I finally have, and the first book I started reading was something I already read in its entirety. Steven Hyden’s Whatever Happened To Alternative Nation? Accurately subtitled as “One man’s year-by-year journey into 90s rock.” All of these chapters were originally published on the AV club, but now only the first entry is available on their site, as far as I can tell. However, the rest has been republished as a kindle book for the low, low price of $2.99.

I have already written reaction pieces to part 1, part 2, part 3, part 4, and part 5. These are meant to accompany the work written by Hyden, and to be clear I think this is a fantastic read. So ideally, find a way to get your hands on his work, then check out mine. And now, without further ado, 1995.

 

This blog stalled out for many personal and professional reasons around early 2011, which is somewhat aligned with when these articles were published. At the same time, I can see why I never made it past 1994. It’s facile to say that Cobain’s suicide marked the death of the alternative era. But as you’re about to see, 1995 is when the dirt started being poured on, and well, it’s not thrilling.

Hyden begins by bagging hard on a band I quite liked for a while, but never loved, York PA’s Live. In honesty I don’t think anyone ever loved this band. Their first full-length, Mental Jewelry, had something to it, despite them obviously taking themselves too seriously, and then Throwing Copper became a massive hit. Hyden lays out how all of that happened. And also how damning it can seem. Nobody is actively listening to these guys any longer.

For me, seeing them perform at the State Theater in Detroit on the Throwing Copper tour was what dulled my interest. Whatever magic they had did not translate to in-person performance, something most people who have experienced their shows agree upon. Has there ever been a more ironically named band?

This is all set up to greater tragedies. Hyden sets the scene:

1995 was a time when the superficial aesthetics of alternative music – down-tuned guitars, downbeat melodies, frowny-faced (but still telegenic) stars – had been fully absorbed by corporate star-markers, who set about flooding the market with high commercial bubble-grunge bands that took everything that seemed fresh just three years earlier out of context and straight into the meat grinder.

Yes, that’s a big ol’ yikes. I had previously complained that Hyden was not calling out warmed-over regurgitation like Collective Soul and Candlebox. Turns out he was waiting for this moment to lay the hammer down. Live was just the jumping-off point. At least they were a real band who made their own music, even if they got much bigger than they probably should have.

He then appropriately takes Bush for a ride, pointing out how blatantly, intentionally derivative their music was. He almost begrudgingly gives them credit for doing a smart job following the trends. It’s no surprise that we basically did not hear from them following the success of Sixteen Stone. There’s only so much to say about this album, but the point is it did sell over seven million copies worldwide. This comment is worth sharing:

There’s also the awful ballad “Glycerine,” a song I’ve always hated and occasionally slow-danced to.

In 1995 I spent my summer in London as part of a study abroad program. Bush was already getting very popular by the time I took off. Yet I did not hear any songs by Bush until I returned to college at the end of August, even though I was living in their hometown. The 1995 British version of alternative rock was still massively popular, and there was no shortage of single-named UK bands getting airplay constantly – Oasis, Pulp, Blur, Verve, Suede, just to name a few. But I imagine Gavin Rossdale could have walked down any street totally unnoticed in London then.

But there were darker things happening back home that I was blissfully unaware of, drinking my pints and eating my fish n chips.

Over the summer, a brassy Canadian had launched a seemingly benign salvo across the southern border, but little could anyone have predicted, “You Oughta Know” became the song of the summer. I don’t recall the first time its bratty tones reached my ears, but my “what is this mess?” reaction to hearing it caused a clear reaction from friends who said, “You haven’t heard this?” As Steven explains:

Even more than Sixteen Stone, Jagged Little Pill demonstrated that mainstream pop had assimilated the sound and feel of alt-rock and could now turn out artists that fit the mold without all the troublesome baggage of BS punk rock credibility.

Yeah, but 33 million copies. 33,000,000. Seriously, what the fuck? It turns out that this was far more craven exercise than Bush’s Nirvanization of their existing sound. As you may know, Alanis Morrissette was a failed pop-star in her home country. This, despite a juicy gig opening for Vanilla Ice on his tour.

It turns out, this was simply a pairing of Morrissette's vocal abilities with professional songwriter Glen Ballard who was already highly successful with Wilson Phillips among other achievements.

 I’ll let Steven explain:

In the aftermath of Pill’s incredible success, Morrissette and Ballard both spoke of having an instant creative connection, writing their first song together within minutes of meeting each other: “It was as simple as me picking up my guitar and hitting a couple of chords, and she would go ‘I like that,’ and she would hit a melody and I would hit it back to her,” Ballard recalled in an interview. Morrissette and Ballard worked quickly throughout the sessions for the record, spending no more than a day writing each track.

You don’t say…

We could belabor this, but I prefer to touch on something else that is a bit buried in this chapter, but perhaps more relevant. Hyden talks about Guided by Voices’ Alien Lanes, and how he evolved from largely grunge-centric, to focusing on more “college-friendly” music (my wording). The series is of course prioritizing the most popular music of the time, as one would expect.

But it got me thinking that I also had a very fortunate awakening. I was DJing at the campus radio station, WCBN. By rule, you had to spin freeform, which means drawing on all kinds of music genres. This opened my mind and ears up to an incredible spectrum of what music can be. While I never “walked away” from alternative music (I’m currently listening to Pearl Jam’s Vitalogy for some strange reason), I did walk all over, and truly embraced new opportunities.

Indeed in 1995 things were rapidly deteriorating. I don’t recall them getting much better, which means I go into 1996 with a bit of dread for what may be lurking there. But I will continue reading this 14-years later flashback of Hyden’s 14-years later flashback. Go get the book if you want to follow along.