The Alternative 90s, the AV Club's Retrospective: 1996

Yes, we are still going through one of the great eras in music history, when the inmates briefly ran the asylum. This series is meant as a companion/reaction piece to Steven Hyden’s Whatever Happened To Alternative Nation? Accurately subtitled as “One man’s year-by-year journey into 90s rock.” You can get this highly recommend work on Kindle for just $2.99. Do it!

Look back for previous editions where we covered part 1, part 2, part 3, part 4, part 5, and part 6.

 

And now, we’re fully on the saddest part of the downswing of the alternative movement. The book focuses on human tragedy in 1996, and it’s probably the right way to go about it, sorry to say. Alice In Chains has been mentioned mostly in passing in previous chapters, but they were one of the four huge Seattle grunge bands and deserve a deeper dive. This is not only because Dirt was such a blistering masterpiece. The attention is paid more to Layne Staley’s slowly unfolding demise, which he himself called out well in advance.

Staley died of a drug overdose in 2002, but his presence in Alice in Chains ended in 1996, so in a sense his career was over then. The sex, drugs, and rock n roll were simply reduced to drugs.

Hyden then addresses the overdose of Sublime’s Bradley Nowell. The band was generally unheard of until after Nowell’s death in May of 1996, but soon their singles were everywhere, forging a new kind of alternative music subgenre. I recall people saying “I hope they tour soon, would love to see them live.” That was unfortunately not going to happen.

We’ll get into why he focused on those two frontmen and the cultural fulcrum at play. But while we’re at it, it’s worth noting that Blind Melon’s Shannon Hoon also died of an overdose with just nine weeks remaining in 1995, shortly after the release of their unfortunately overlooked sophomore record, Soup.  This also represented another end for alternative, in which Blind Melon had progressed past their highly successful hippie roots rock into something more interesting. Hoon had previously sung on Guns N Roses’ single “Don’t Cry,” and was therefore part of the bridge discussed in part 2. I can see why this didn’t make Hyden’s chapter, as Blind Melon was in effect reduced to a one-hit-wonder, but Hoon’s death was yet another sign of the bad times.

Personally, I never understood the appeal of Sublime, but the chapter helps me understand a bit more about where it came from. This was a different message and approach. A much more laid-back version of the culture where nobody should take themselves too seriously. Even the music was not as intricate nor muscular. Also, I was probably, at age 21, a bit too old for Sublime? It went against nearly all of my musical proclivities as someone who wanted power and intensity from this kind of art. It’s why I love Mahler much more than Mozart.

Hyden talks about the fact that this kind of music was a rejection of the cultural sensibilities that were inherent to grunge and alternative.

Soon, even bands directly inspired by the early 90s bands would conveniently set aside the feminist idealism those groups were known for in favor of an unapologetically assertive masculinity that was both reactionary to recent rock history and restorative of the old status quo.

Those sensibilities were in part a pushback of the hair metal and misogynistic cock-rock that preceded them. So perhaps this was in a sense a reckoning, or just a balancing out of the cyclical nature of American culture.

It surely didn’t help that grunge and alternative had become more derivative and watered down. Stone Temple Pilots was probably the best of the mediocre copycats, but their 1996 record produced no enduring singles. (And yes, in 2015 their lead singer, Scott Weiland also was found dead on a tour bus following a drug overdose.)

In truth, with a quick scan of 1996 releases, at least in my record collection, it’s mostly bands I’d long adored putting out merely good releases that are far from their best work. Down on the Upside, Chim Chim’s Badass Revenge, Good God’s Urge, Dust, Evil Empire. 1996 was a “placeholder” year where bands either were at the end of their productive period or were trying to figure out their next move.

There were two standout releases from established artists at opposite ends of the alternative spectrum. Tori Amos had in effect created what would become the Lilith Fair movement over her first two records. They were highly personal, powerful, and well-crafted albums that captured fans from a wide range of personal tastes. Her third effort, Boys for Pele, was both more stripped-down and challenging with odd rhythms and instrumentation. The provocative output was panned by some critics and misunderstood by many fans. To me it stands not just as her best, but one of the top records of the back half of the 90s, but I don’t think it changed the trends. She never made a record as ambitious as this one again.

Near the end of the year, Tool released their second full-length album, Ænima. This brought a combination of top musicianship prog rock to both alternative and metal audiences. People who were drawn to the band initially by gothic puppetry and heavy-crunching choruses were asked to keep pace with strange time-signatures and three tracks nine minutes or longer. And they did. It’s been said that the worst thing about Tool is the stoner bro fanbase. But the fact remains that few rock bands can even sniff what they’re capable of. Some heavier bands would aspire to Tool’s intricate approach, though, alas, for the next several years, most would go the route of Korn, Stained, Slipknot, and Linkin Park.

Meanwhile Beck showed up with Odelay, his most acclaimed record. At the time, it definitely felt like the intensity of Alternative was over, and slacker rock would replace it. Hyden’s point is that Sublime’s rise was charting the direction that the mainstream movement would take – more slacker, less cerebral, more white guys rapping over rock.

1996 feels like a death knell for so many reasons. Yet we’re all still here, listening to music. As we’ll see in 1997, there was an opportunity for new beginnings on the rise. It’s just that the glorious period of inmates running the mainstream asylum was fully complete. We were back to Zubaz pants again, just with a slimy, grimy look.