The Alternative 90s, the AV Club's Retrospective: 1998
Today, we continue the journey through a remarkable period of music history. This series is meant as a companion/reaction piece to Steven Hyden’s Whatever Happened To Alternative Nation? Accurately subtitled as “One man’s year-by-year journey into 90s rock.” You can get this highly recommend work on Kindle for just $2.99. Do it!
Look back for previous editions where we covered part 1, part 2, part 3, part 4, part 5, part 6, part 7, and part 8.
Where did
we go? Alas, though I finished reading Hyden’s book, I clearly ran out of gas
on posting as it's been nearly two months since part 8. Why? Well, that’s easy. The 1998 chapter, sadly, appropriately,
focuses exclusively on the nü-metal genre, specifically the bands Korn and Limp
Bizkit. So it’s no wonder I did not rush to the keyboard to write about it.
Yet this
week, I randomly came across a social media posting of the Limp Bizkit video
for “Nookie,” and decided to let it play. Maybe I had misjudged the band because
they simply weren’t as good as what came before them. If you hate yourself, you
can watch the video here.
My
goodness. If there was any misjudgment on my part, it was that I couldn’t
fathom a song that bad had ever become a major hit. (In retrospect, I
was grossly unkind to Alanis Morissette. The bottom was fathoms below what she
had created.) Everything about this is pathetic. It is weeks-old warmed-over store-brand
mac and cheese. The lyrics, the music, the vocals, Fred Durst’s dopey facial
expression… right down to the “arrest” at the end of the video. I don’t even
know what to say.
Anyway… Hyden addresses this moment in time wistfully, noting that he had in effect aged out of the zeitgeist, and talks about how he already couldn’t relate to those kids born after Back to the Future was released. He personally had already moved on from Grunge before then, but the world followed suit.
“For the next several years, a new wave of bands systematically wiped away the gains alternative rock had made in the early ‘90s. Grunge was consumed by a new beast, and vomited back up with the most rank, least edible chunks of metal and hip-hop… Nü-metal beat grunge at its own game; you could feel sorry for yourself without worrying about other people. In fact, other people were the problem.”
The “feel your
pain” portion of the 90s was officially over, and vengeance was upon us.
Which, OK,
fine. There was a rebellion against caring about other people’s concerns (that
quite obviously continues to this day). But did the music have to be so
pathetic? Hyden: “You didn’t have to be ignorant of rock history in order to
appreciate it, but it definitely helped to be free of preconceived notions of
what ‘good’ music was supposed to sound like if you wanted to be a Korn fan.”
Perhaps it needed to be terrible music. Because if
your driving sense of self as a music fan is to connect with something selfish
and unenlightened, the quality of what you listen to will inherently belong to
the lowest common denominator. Actual ability is an afterthought or even a snooty way to look down on the individual.
Hyden notes
that Soundgarden and Nirvana were done. Alice in Chains and Pearl Jam were in new,
less important chapters. I’d add that Smashing Pumpkins lost the plot with "Adore." Yet, he takes a short detour to talk about all the good things bubbling
up over these late 90s years. 1999 was a stronger year, and I’ll touch on more examples
then, but we still got “Hello Nasty,” a shocking triumph from the Beastie Boys
in their third complete reinvention, and “Psyence Fiction” from U.N.K.L.E., a
worthwhile electronic/rock/rap collaboration led by James Lavelle and DJ Shadow
with participation from a gaggle of credible alternative musicians.
Back to the
task at hand, though. Hyden laments, “After a while, [grunge] was just this
passé thing I made fun of in order to make people think I was never silly
enough to treat it seriously. But deep down, I couldn’t forgive Korn, Limp
Bizkit, Creed, Godsmack, and all the rest for what they did to the Alternative
Nation.” I don’t align with the first part. I still see grunge as music that
mattered and lives frequently on my stereo/car/headphones/RockBand game today.
But it’s true that the steering wheel was handed over to the lowest common denominator
bands who lacked everything that this music genre was supposed to deliver.
Hyden
closes by telling the story of his blistering review of a 2002 Korn concert,
and how the cornucopia of backlash from idiots became a badge of honor for him. It’s
amusing, but sad on many levels, especially what it portended. Hyden summarizes his feelings: “I’ll never get
Korn and Limp Bizkit. I’ll always consider nü-metal a symptom of the nihilism, self-absorption,
and arrogance percolating in the American culture in the late ‘90s, before it
flowered into something really ugly a few years later.”
The nice
thing is that, looking at this book 15 years after its publication, we at least
can say that these bands have faded into obscurity. The sad thing is, the movement
they surfed in on has only proliferated into all aspects of life, most
obviously in politics.
The original "red hat" of ignorance |
Things will
get even worse as we get into 1999, but I’m going to try to balance my time on
that last edition on the sparks of hope, joy, and brilliance that were emerging
all the same. We’re here for the great tunes, after all…